by Doah Sto. Tomas | Feb 25, 2023
The real estate industry is no stranger to innovation, and over the years, technology has played a key role in driving its growth and evolution. With the rise of digital tools and platforms, real estate professionals are finding new ways to streamline their operations, enhance customer experience, and stay ahead of the competition. In this article, we will explore the various ways in which technology is transforming the real estate industry and its impact on stakeholders.
Marketing and Advertising
One of the most significant changes in the real estate industry is the shift towards digital marketing and advertising. With the advent of social media and online listing platforms, agents and brokers can now reach a wider audience and promote their properties with greater ease. Platforms like lamudi and dotProperty provide users with detailed property listings, and other features to help them find their dream home. Additionally, real estate professionals are leveraging social media to create engaging content, share listings, and connect with potential buyers and sellers.
Virtual Reality and Augmented Reality
Virtual reality (VR) and augmented reality (AR) are changing the way buyers and sellers interact with properties. VR allows buyers to take virtual tours of properties without having to physically visit them. They can explore different rooms, layouts, and features from the comfort of their own homes. AR, on the other hand, lets buyers visualize how a property would look with different furnishings, decor, or color schemes. These tools provide a more immersive and interactive experience for buyers, enabling them to make more informed decisions.
Smart Homes and the Internet of Things
Smart home technology is rapidly gaining popularity among homeowners, and for good reason. With the Internet of Things (IoT), homeowners can control and automate various aspects of their homes, from lighting to security and appliances. This technology not only makes homes more convenient and comfortable, but it can also increase their resale value. In addition, smart home technology can provide valuable data for real estate agents and brokers, such as usage patterns and energy consumption.
Online Payment Gateway
An online payment gateway is an electronic payment system that facilitates transactions between buyers and sellers by securely transferring funds through various payment methods such as credit and debit cards, net banking, and e-wallets. It is an efficient and secure way of accepting payments online, and it has revolutionized the way people buy and sell properties.
One of the biggest advantages of using online payment gateways in real estate transactions is that it eliminates the need for physical cash transactions. Real estate deals involve large sums of money, and it can be risky to carry such large amounts in cash. With online payment gateways, buyers can make payments electronically, and sellers can receive payments directly into their bank accounts, ensuring complete security and peace of mind.
The role of technology in the real estate industry is growing rapidly, and stakeholders who embrace these innovations are likely to gain a competitive advantage. From digital marketing and virtual reality to smart homes and online payment gateway, the opportunities for transformation are endless. As technology continues to advance, it will be exciting to see what new tools and platforms emerge, and how they will shape the future of the real estate industry.
by Doah Sto. Tomas | Feb 25, 2023
REBAP Global City Chapter, is set to conduct a free webinar on Real Estate Scams and Frauds. The said webinar will be held on February 26, 2023, Sunday at 2:00 PM. The event aims to educate the public, particularly property buyers and sellers, about the different forms of real estate scams and how to protect themselves from falling victim to such fraudulent schemes.
Our Guest Speaker, Atty. David Castillon, will be sharing his knowledge and expertise on the topic to help participants identify the signs of real estate scams and frauds and how to avoid them.
The webinar will cover different types of real estate scams and frauds, such as rental scams, mortgage scams, and title fraud, among others. It will also discuss the modus operandi of scammers and how they lure unsuspecting victims into their fraudulent schemes. Participants will learn how to spot red flags and warning signs and what steps they can take to protect themselves from becoming a victim.
In addition to Atty. Castillon’s presentation, the webinar will also feature a Q&A session where participants can ask questions and clarify their doubts about real estate scams and frauds. The event aims to provide a safe space for participants to share their experiences and insights and learn from each other.
With the rise of fraudulent schemes and the increasing number of victims, it is essential to educate the public on how to protect themselves and their investments. By raising awareness and providing knowledge and tools to combat real estate scams and frauds, REBAP Global City Chapter is fulfilling its mission of promoting ethical and professional practices in the real estate industry.
Register now and secure your spot in this valuable learning opportunity.
Register Now! Limited Slot only: www.rebapglobalcity.com/webinar
by Doah Sto. Tomas | Feb 21, 2023
Beyond the Screen: How Real Estate sellers Can Successfully Make the Shift from Online to Face-to-Face Selling
The COVID-19 pandemic has drastically changed the way we live and work, including the real estate industry. With social distancing and stay-at-home orders in place, real estate agents have had to adapt to online selling to continue their businesses. Virtual tours, video conferencing, and digital paperwork have become the new norm in the industry. However, as the world begins to open up, it is essential for agents to transition back to face-to-face selling. Here are some tips to help agents make the transition successfully.
Keep Your Online Presence Strong: Just because you’re transitioning back to face-to-face selling doesn’t mean that your online presence isn’t important. Many potential buyers still prefer to begin their home search online, so it’s crucial to keep your website and social media profiles up to date. Be sure to include high-quality photos, virtual tours, and detailed property descriptions to attract potential buyers.
Reconnect with Your Network: One of the benefits of face-to-face selling is the ability to network and connect with other professionals in the industry. Reach out to your existing network of contacts, including past clients, lenders, and other agents, to let them know you’re back to face-to-face selling. Consider hosting a networking event or attending industry conferences to meet new contacts and expand your network.
Stay Up to Date with Health Guidelines: While the world is opening up, it’s important to remember that the pandemic is not over. It’s crucial to stay up to date with local health guidelines and follow recommended safety protocols. This includes wearing masks, social distancing, and limiting the number of people during property showing and open houses.
Plan Your Showings Carefully: When transitioning back to face-to-face selling, it’s essential to plan your showings carefully. Consider the safety of your clients and yourself by limiting the number of people in the property at one time, avoiding physical contact, and offering hand sanitizer and masks. Schedule showings with ample time in between to allow for cleaning and ventilation of the property.
Be Prepared to Answer Questions: As buyers return to face-to-face selling, they may have questions about the transition from online selling. Be prepared to answer questions about the safety protocols you’re following, what to expect during showings, and how you’re adapting to the changing market.
The transition from online to face-to-face selling in the real estate industry may be challenging, but it’s essential for agents to stay ahead of the game. By keeping your online presence strong, reconnecting with your network, staying up to date with health guidelines, planning your showings carefully, and being prepared to answer questions, you can successfully make the transition. With these tips in mind, you’ll be ready to help clients find their dream homes in person once again.
by Doah Sto. Tomas | Feb 3, 2023
CRB Christine Faye S. Figueras
For the month of love, we’re highlighting, a lovable real estate broker. She graduated from New Era University with a degree in psychology in 2005 and has taken units in the master’s program at Pamantasan ng Lungsod ng Maynila between 2007 and 2009.
She was first trained as a business system analyst at BDO Unibank from 2008 to 2013 in a stressful, if not toxic work environment. This pushed her to pursue the life of a real estate broker when she passed the licensure exam. She was encouraged to pursue a career in real estate by her mother, a real estate broker with REBAP Global City. Her husband supported her in choosing that course of action as well. She started as a real estate agent under DMCI In-house sales from 2013 to 2014. Although her job in real estate wasn’t always easy, with bumpy roads, her mother acted as her mentor to develop the necessary knowledge and abilities in real estate. Her prior experience in the banking sector also aided her in performing a variety of jobs and providing her clients with acceptable service. This pushed her to pursue the life of a real estate broker when she passed the licensure.
CRB Christine Jaye S. Figueras struggles as a real estate broker have paid off since she loved the life of being financially independent, going on holidays, spending time with her family, shopping, socializing, and attending events. She enjoyed earning, spending more time with her family, and interacting with clients. As a result, she become a professional real estate broker and self-employed in 2015.
by Doah Sto. Tomas | Jan 27, 2023
REBAP Global City Chapter will conduct
REAL ESTATE BROKERAGE SEMINAR FOR NEW SALESPERSONS ENTRY LEVEL (12 UNITS) on February 1,2 and 3 2023
